pioneers

Aug 26

Pioneer Stories: Walt Siegl – Building Beauty with Purpose

Walt Siegl’s hand-built motorcycles sit somewhere between fine art, engineering and speed. From art school in Austria to endurance racing, welding, diplomacy and a workshop in rural New Hampshire, his story is one of craft, reinvention and refusing to do things the ordinary way.

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Aug 26

A DECADE: Ten Years of &SONS

Ten years of &SONS. From a simple frustration to a community of Pioneers, DECADE looks back at the pieces, people and principles that shaped the brand, and the road still ahead.

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Jul 26

Roll The Bones: Pikes Peak

A pilgrimage to America’s Mountain for the 104th running of Pikes Peak International Hill Climb. Chris Nelson returns to the legendary course for a weekend of racing, remembrance and life on the mountain, where records are broken, risks are real and the road to the summit still carries the weight of those who have taken it on before.

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Lifestyle/History

Jun 26

Roll The Bones: In the Shadow

What begins as a childhood memory of Peter Pan and his missing shadow becomes a deeper reflection on Jung’s idea of “shadow work”, the hidden parts of ourselves we learn to deny, bury or leave behind. In this personal blog, Chris Nelson explores shame, memory, childhood fear and the slow work of making peace with the parts of ourselves that still want to be seen.

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Jun 26

2026 Survey | The results are in…

Over 2,000 of you took the time to complete our latest customer survey. You shared your thoughts on quality, trust, clothing, community, manufacturing, Pre-Loved and what you want &SONS to become over the next decade. Here’s what we learned.

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&SONS

Jun 26

Building Responsibly. For Generations.

Today, we're proud to share that &SONS is now a Certified B Corporation™.

Joining a global community of businesses using business as a force for good.

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Jun 26

Mens Health Week | Shoulder to Shoulder

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May 26

Pioneer Stories:Alex Earle


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May 26

Roll The Bones: Ojai

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&SONS Lifestyle/History pioneers

Apr 26

PIONEERS STORIES: Aaron + Shaun Guardado

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Apr 26

Modern Masculinity: Where Do Men Stand Now?

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Apr 26

Roll The Bones: Moto Himalaya

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Apr 26

Our Silk Care Guide: Everything You Need to Know

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Mar 26

Light and Shade: Our Founder’s Journey with Bipolar II

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Mar 26

Designing the Riviera: The Story Behind the Collection

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Mar 26

Smoke, Steel & Structure: Proper Tailoring is Back.

With Peaky Blinders returning to screens, there’s a renewed appreciation for a time when men dressed with intent. Work was hard and money was tight, but appearances still mattered. Clothing was not excess. It was armour.

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Feb 26

February 2026 Survey Results: What you Said. And What It Means.

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Feb 26

The Rabbi + The Wolf Bird A “Roll The Bones Story"

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Feb 26

Roll The Bones: The Wolfman Don’t Do Deep Cuts

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Jan 26

Heritage Icons: Some garments don't follow trends.They set the standard.

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Dec 25

New Years Eve looks that last beyond midnight!

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Dec 25

Roll The Bones: It’s the Most Wonderful Time of the Year!

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Dec 25

The Confidence of the Modern Pioneer: Why My &SONS Capsule Wardrobe is My Secret Weapon

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Dec 25

Roll the Bones: Home is Where One Starts From

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pioneers

Dec 25

Pioneer Stories: Alex Pole - Craft, Community and the Joy of Hot Steel

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Oct 25

Roll The Bones: Chicken Legs

I convinced myself that becoming big, strong, and intimidating would change my life for the better, but since I couldn’t risk being seen by my peers as I struggled to learn weight lifting, I trained tirelessly in the dark of the night.

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Sep 25

Introducing: Heartland by &SONS – A Collection of Journey and Belonging

Inspired by Britain’s raw and rugged landscapes; the moors, the field walls, the distant horizons, Heartland is a collection rooted in movement, endurance, and the sense of home we return to after the road.

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Oct 25

Pioneer Stories: Redefining Furniture with Christian Dunbar

Christian Dunbar is  a furniture artist whose work blurs the line between function and fine art. Based in Red Hook, Brooklyn, he has built a reputation for creating pieces that are as daring in form as they are rooted in material integrity.

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Sep 25

Roll the Bones: Den Uægte Prins

Ten years ago, I traveled to Scandinavia to solve a family mystery four generations in the making: am I a bastard prince of Denmark?

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Sep 25

From Marine to Mentor: Pioneer Ryan Richardson’s Journey with Heroes & Horses

As a class guide at Heroes & Horses, Ryan draws on his own journey to help veterans confront challenges, build confidence, and find strength within themselves, whether on horseback, in the wilderness, or through the program’s transformative experiences.

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Sep 25

The Art of Transitional Layering

As summer fades into autumn, the key to dressing well is light layering. Combining breathable fabrics with versatile pieces that move effortlessly between warm afternoons and cooler evenings. Think of this season as a chance to build balance: comfort, adaptability and refinement in equal measure.

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Sep 25

The Best Denim for Men: Shop Classic Jeans and Timeless Styles

From the cowboys of the American frontier to the rebels and rock stars of the 20th century, denim jeans have always been about more than clothing. They embody freedom, durability, and identity, shaping subcultures, inspiring style revolutions, and standing the test of time.

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Aug 25

Roll The Bones: Hounds of Love

The three giant rocky sea stacks that sit just offshore in the rough waters of Oceanside, Oregon are hidden by a dense fog, as ceaseless clouds carry quickly through the air on the back of a strong, cold summer breeze. The hard wind sends the soft white sand into the air and into the thick beard and long eyelashes of my beloved five-year-old Bassett Hound mix, Blue, who keeps his eyes shut as his short little legs slowly trot ahead down the beach.

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Aug 25

Manual for Life: A New Chapter in Style for the Modern Pioneer

Style should never feel like guesswork. Instead, it should be intuitive: simple choices that create considered, versatile looks. Every shirt, jacket, or pair of jeans becomes part of a larger story, a collection you can rely on for years to come.

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Aug 25

Summer Camping Essentials: Rugged Outdoor Clothing & Gear for Your Next Adventure

Discover the best summer camping essentials - durable jackets, breathable layers, rugged boots, and must-have accessories. Gear up for long nights, open skies, and adventures near or far.

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Aug 25

MCQUEEN: The Story So Far

Every generation has a style icon - someone whose clothes weren’t just worn, but lived in. The McQueen Collection is our tribute to the man who blended rugged authenticity with quiet confidence. It’s a considered, ongoing project to bring his legacy to life - piece by piece, stitch by stitch.

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Jul 25

Roll The Bones: Gambler 500

The annual Gambler 500 O.G. in central Oregon was wonderfully strange to behold. An absurdly dusty, drenchingly sweaty, dystopian fever dream- like Mad Max meets Burning Man—but at its core, it’s an easygoing group of a few thousand goodhearted people having wonderfully pointless fun in hilariously horrendous cars.

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Jul 25

Pioneer Stories: Brendan Byrne - Through the Lens of a Modern Nomad

Brendan is an Australian-born photographer with a passion for Americana, cinematic storytelling, and the rugged landscapes of the American West.

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Jul 25

Dressed for More: What American Men Really Want from Their Clothes
We’ve always believed clothing should do more than just fit well.
It should mean something. Reflect something. Anchor you in your identity, not mask it.

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Jun 25

Roll The Bones: Buena Vista

He and I are driving southwest down the highway from Denver, headed for a weekend in a charming mountain town with natural hot springs, a drive-in movie theatre, and a 1,000-inmate correctional complex nestled in the heart of the Rockies: Buena Vista.

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Jun 25

Roll The Bones: “Long Live The King of Cool”

Steve McQueen was more than an actor—he was a cultural icon who embodied rugged swagger, cool defiance, and a passion for speed. Known for films like Bullitt and The Great Escape, McQueen blurred the lines between Hollywood glamour and gearhead grit, which made him an enduring symbol of masculinity.

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&SONS

Jun 25

McQueen x &SONS: Honouring a True Original

Some opportunities come along that feel bigger than just design or clothing - they feel like a chance to pay respect to someone who helped shape your path. That’s exactly what the McQueen x &SONS collaboration has meant to us.

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Jun 25

Roll The Bones: “All My Fathers”

This is the tenth Father’s Day without my dad. Steve Nelson was as devilishly handsome as he was dangerously charming, and he loved me as much as I love him, which is a lot. Every day I desperately want to talk to him, laugh with him, and ask his advice about how to navigate this increasingly confusing life, but I can’t, so instead I turn to my father figures.

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Jun 25

The Pressure We Carry - And How to Let Some of It Go

There’s a weight many men carry. A constant tension between who we are, who we think we should be, and who we fear we might become if we stop trying so hard.

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Jun 25

The Silence of Men: How We Lost the Art of Opening Up
There was a time when men talked. Not in therapy rooms. Not in podcasts.
But in fields, on footpaths, in workshops, over ale. We spoke - not always about feelings, but about life...

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Jun 25

What to Pack for a Weekend in the Wild

The smell of smoke on your clothes. The hiss of coffee on a fire. That quiet satisfaction of knowing you packed just enough - and packed it right.

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Jun 25

The Rise of Modern-Day Beachcombers

There’s something about nautical style that never drifts too far from shore. Worn originally by sailors, fishermen, dockworkers and adventurers, it wasn’t created in fashion houses - it was built on the decks of fishing boats and navy ships for life at sea. Yet over the years, those practical, salt-weathered staples made their way inland, carrying with them a sense of freedom and effortless style.

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Jun 25

The Sunday Shirt: A Modern Take on a Timeless Staple

There’s something ritualistic about getting dressed on a Sunday. Whether you're heading out for brunch, browsing the local market, or just enjoying a quiet moment with a coffee and a good book, Sunday is a mood.

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May 25

The Stories We Tell: An Interview with Award-Winning Author & Illustrator Benji Davies

As part of our ongoing Pioneers Series, we had the pleasure of sitting down with award-winning author, illustrator, and storyteller Benji Davies. Best known for his much-loved picture books The Storm Whale and Grandad's Island, Benji’s work is celebrated for its warmth, depth, and ability to explore life’s big themes through simple, heartfelt narratives.

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May 25

Roll The Bones: “Eyes Up”

In my youth I had enjoyed many nights of illegal high-speed racing on the streets of Chicago. I was simply a big-headed, square-jawed boy at the sweet and stupid age of 22 years old who somehow managed to fill his pockets with the keys to all the coolest, fastest, and most dangerous toys in the world.

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