June 26
Building Responsibly. For Generations.
Today, we're proud to share that &SONS is now a Certified B Corporationâ„¢.
Joining a global community of businesses using business as a force for good.
For years, we've believed that &SONS should stand for more than clothing.
Yes, we're passionate about creating garments with purpose. Pieces inspired by the past, designed for the here and now, and intended to stay with people for years.
But we've always believed responsibility reaches further than product alone.
- It's in how we treat people.
- How we support our community.
- How we work with our makers and partners.
- How we build a business our team can feel proud to be part of.
- And how we think about the generations that come after us.
Becoming a Certified B Corporationâ„¢ doesn't mean we've got everything right.
It means we're willing to measure what we do, be held accountable, and continue improving.
It gives structure to values that have shaped this brand for years and challenges us to keep asking better questions about the impact we have on our customers, our team, our community, and the wider world around us.
To help guide the future of &SONS, we've defined our journey in five chapters...
Chapter One - Made With IntegrityÂ
As part of becoming a Certified B Corporationâ„¢, we've formally embedded accountability into the way the business is governed, ensuring we consider the impact of decisions beyond profit alone.
Chapter Two - People MatterÂ
From shared meals and regular check-ins to healthcare support and an inclusive studio culture, we believe great businesses are built by people who feel valued, supported, and part of something bigger.
From our studio team to our makers and partners, we work to create an environment where people are treated fairly, supported, and valued for what they do.
Chapter Three - Stronger TogetherÂ
From our Wild Retreat and community events to supporting conversations around men's wellbeing, we've always believed connection matters.
&SONS has always been about more than clothing. It's about community, shared experiences, and creating meaningful connections through the people and places that shape the brand.
Chapter Four - Designed for PurposeÂ
Through initiatives such as &SONS Pre-Loved, our repair-first approach, and our Made Well Everywhere philosophy, we're working to create products that stay in use for longer.
We make considered choices, from fabrics and construction to the partners we work with around the world, believing quality comes from skill, craftsmanship, and strong relationships rather than geography alone.
Chapter Five - For the JourneyÂ
Through our products, stories, events, and community, we aim to have a positive impact on the lives of our Pioneers.
Because feeling comfortable in your own skin, finding your people, and feeling like yourself again matters just as much as the clothes you wear.
We're Still Learning
Becoming a Certified B Corporationâ„¢ isn't the finish line.
There are areas where we're making progress and areas where we still have work to do.
The certification gives us a framework for measuring our impact, holding ourselves accountable, and continuing to improve over time.




























