September 25
Introducing: Heartland by &SONS – A Collection of Journey and Belonging
As the seasons shift and the air sharpens, we unveil our latest collection: Heartland. Inspired by Britain’s raw and rugged landscapes; the moors, the field walls, the distant horizons, Heartland is a collection rooted in movement, endurance, and the sense of home we return to after the road.
Shot amongst stone barns, wild horses, and vast skies, the campaign reflects the balance between journey and belonging. Each piece in the collection has been crafted not just to be worn, but to be lived in, garments that carry the story of travel, weather, and memory.
Inspired by the Landscape
This collection was born from the raw edges of Britain’s moors and stone walls, the kind of places where you feel both exposed and connected. Out there, you need garments that do more than look good. They have to work.
That’s where the outerwear comes in: heavy quilted jackets built for the chill, workwear shirts and weathered denim that move with you, and flannel softened by time and wear. These are pieces made for the journey; whatever your “road” looks like.
Made for the Return
But the story doesn’t end on the road. Heartland is also about what waits at the other end. The comfort of firelight, the quiet of a well-worn chair, the smell of old wood.
Here, the collection shifts into knitwear, corduroy, and leather – materials that bring warmth, familiarity, and a sense of home.
Garments with Purpose
From reimagined chore jackets to over-shirts designed for layering and knits that balance modernity with timeless style, Heartland is built on the principle that clothes should be companions.
They’re not disposable, they’re not seasonal in the fleeting sense, they’re made to endure, and they grow with you.
“Heartland is about stripping life back to its essence – the road, the weather, the warmth of firelight at the end of the day.
These garments aren’t just clothes, they’re part of the journey – companions that age with you, and remind you of where you’ve been.”
- Phil James, Founder of &SONS
Why Heartland Matters to Us
We’ve always believed that style is inseparable from story.
What you wear should reflect where you’ve been, what you’ve done, and the life you’re living. Heartland is our way of putting that belief into fabric, stripping things back to essentials: road, weather, fire.
It’s not about fashion in the traditional sense. It’s about utility, memory, and belonging.
Clothes you’ll take with you, and always come back to.
Discover the collection now
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