August 25

Manual for Life: A New Chapter in Style for the Modern Pioneer

When we first created the Manual for Life, it was born out of a simple idea: men deserve a wardrobe that works as hard as they do. Too often, wardrobes become cluttered with pieces that fight against each other. Our mission was to make dressing effortless by designing garments that were not only timeless in style but built to complement one another, what we call from cap to boot. Each piece should connect with the next, forming a capsule wardrobe that takes you seamlessly from morning to night, weekday to weekend, with confidence and ease.

Style should never feel like guesswork. Instead, it should be intuitive: simple choices that create considered, versatile looks. Every shirt, jacket, or pair of jeans becomes part of a larger story, a collection you can rely on for years to come.

This season, we’ve re-imagined the Manual for Life for the modern pioneer - the men who value quality, function, and authenticity. The following looks are designed to inspire. We invite you to see yourself in these archetypes and draw guidance from them as you shape your own wardrobe.

The City Rambler

The City Rambler is the kind of man who feels most at home in motion - wandering city streets, stopping into cafés, or discovering hidden corners of a museum. His style is understated but always considered, a blend of comfort and strength.

He starts with the Dogtown T-shirt, a classic made from raw cotton that provides the perfect base. Over it, he throws on the Oakdale Cord Chore Jacket, its soft yet structured fabric offering depth of colour and subtle texture. The Cord Fresno Shorts finish the look - rugged, versatile, and built to carry him from pavements to bar stools without missing a step.

The Easy Weekender

Measured and thoughtful, The Easy Weekender is a man who appreciates detail without fuss. His wardrobe speaks of clarity, of fabrics chosen for both comfort and character.

The Cuban Seersucker Shirt sits at the centre of his look: its airy, rippled texture a nod to coastal breezes and warm afternoons. He pairs it with the Carson shorts, cut for movement but sharp enough for dinner by the water. On his feet, the Baseline High Tops in raw canvas add a youthful edge—practical yet stylish in their simplicity. To complete the look, the clear-framed Vincent sunglasses rest lightly on the bridge of his nose, offering just enough distinction without distraction.

Together, the pieces are as refined as they are relaxed, an ensemble perfect for a weekend retreat, a coffee by the sea, or an afternoon spent in quiet conversation under salt-stained skies.

The Modern Trailman

The Modern Trailman embodies the spirit of forward motion - someone eager to chart new paths, whether it’s through urban canyons or hidden hiking trails.

He anchors his look with the Slub Pocket Tee in Fade Orange, its warm, weathered hue evoking both the glow of dawn and the thrill of discovery. Layered over it, the Carver Jacket in Tan brings structure and resilience: its canvas shell offers protective warmth and a timeless silhouette that ages gracefully. Below, the Arch Rock Shorts in Green are cut for both agility and ease - earthy olive tones that ground the ensemble and nod to outdoor utility. Topping it all, the Trucker Cap in Red adds a burst of energy, tipping the balance toward bold without sacrificing the understated ruggedness of the outfit.

This is a look built for wandering, through city labyrinths, through weekend escapes, carrying you from dusty streets to dirt trails with confidence and flair.

The Modern Manual

These looks are a philosophy of dressing with purpose. By layering fabrics, balancing textures, and drawing from a palette of timeless tones, each look reinforces the &SONS vision of a capsule wardrobe that works in harmony. This isn’t about chasing trends; it’s about building a wardrobe that supports every facet of life, from cap to boot, day to night. With the Manual for Life as your guide, dressing becomes not just simple, but a daily expression of who you are.