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&SONS Unsanforized Denim

Why our denim is different

Sanford T Cluett was a regular guy who wanted clothing to match. In 1930 Sanford gave his name to his patented process, Sanforizing, which meant cloth, including denim, could be mechanically pre-treated in a uniform way to prevent clothes from shrinking when washed.

&SONS creates unique clothing for pioneers and individuals. Which means the denim for our jeans is unsanforized and that’s the way we like it. We like natural and original with all its quirkiness, character and individuality. That’s what makes life interesting and our clothing unique.
We love strongly textured natural denim that shapes itself to your body so that your jeans become a part of you. And that also means that no two pairs of &SONS jeans will ever be the same.

The unsanforized truth about our original denim

Our unsanforized denim jeans keep their original hard-wearing and tough character and evolve according to the way you wear them. Over time, your &SONS jeans become a reflection of your lifestyle and each crease is a record of your experiences.
And because our denim is natural and untreated, it is likely to shrink if the material is washed in a regular way. That’s why we recommend that you don’t wash them.
Instead, when you first receive your &SONS denim jeans, start off by soaking them in a bath tub of luke-warm water. 

Hang them up for a while and put them on while they’re still damp. Then ease them off and leave them to dry naturally and they’re ready to go.

Non-washing instructions

Just bought a pair of &SONS raw denim jeans? Not that keen on washing clothes? You’re in the right place.

Don’t wash them. That’s right: don’t wash them – unless you feel you really have to.

Let your &SONS jeans become a part of you, shaping themselves to your body and your personality, taking on the form of the way you work and the way you move.

As you wear them in your jeans take on the classic signs of creases and fades in all the right places. Over the months and over the years, they simply get better and better.

In fact, no two pairs of &SONS jeans are ever the same again. They’re yours and yours alone even when a partner decides to borrow them when you’re not looking.

Treat ‘em right

Your new &SONS jeans are made from raw selvedge denim and they’re unsanforized which means they haven’t been pre-washed or pre-shrunk.

Take care when selecting your jean size. If you do plan on washing your jeans they’re liable to tighten up so you might want to select a larger size than you usually take.

Here are some tips on caring for your jeans when you first get hold of them:

Plunge your jeans into a bathtub of luke-warm water. Not too hot or you could lose some of the indigo dye.

Hang your jeans indoors to dry naturally, pegging them up by the waistband till they’re just damp.

Put your jeans on while still damp. They might feel a bit tight but they’ll soon stretch to fit your form.

Take your jeans off and hang them back up to dry naturally. You and your jeans are then all set to go.

Get them on and get on with your life. Wear them all you want and watch your jeans evolve and take on your style.

OK if you really must…

So you have a stain that won’t come out with just a simple spot clean or you’ve carelessly spilt a can of tuna juice all over your jeans. It might be time to consider washing them.

If you feel you must wash your jeans you can put them in the washing machine but use a rinse cycle with cold water and minimum spin. And only use a very small amount of detergent.

After washing, hang up your jeans to dry till just damp. Then put them on while they’re still damp so they take on the shape of your body once again just like when you first bought them.

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